According to Music executive Lyor Cohen, hip-hop should dominate the top categories at the upcoming Grammys. Cohen is now YouTube's global head of music. He has been an integral figure in hip-hop for decades was the former head of Def Jam Records. Both Jay-Z and Kendrick Lamar are nominated for album and record of the year. Jay-Z is also nominated for song of the year. Cohen credits the Recording Academy for inserting people knowledgeable of the genre to give hip-hop a "deserving" chance.