Writer-director Kevin Smith says huge expectations for Star Wars: The Last Jedi played into the backlash the film is getting from fans.
Smith thinks part of the intense negative reaction to the film comes from the sort of expectations set up by the promotional material of the film
Website Heroic Hollywood reports that on his 'Fatman on batman' podcast Smith comments,
?I think at the end of the day, audience expectation plays into [the backlash]. Like when, you know, you?re like, ?Alright the next movie is going to be all about Luke and I?ve seen Luke in the trailer and I know exactly who Luke Skywalker is and now he looks like Obi-Wan so he?s going to be like this version of Obi-Wan,? and then they give you a version of Luke that even Mark Hamill reportedly was like ?I don?t know, is this really supposed to be Luke Skywalker? He?s not the one I remember.??