When Snapchat parties, it goes all out. According to TMZ, Snapchat's New Year Eve party for its emplyees cost around $4 million, flying in employee from all over the word and with CEO Evan Spiegel personally paying for Drake to perform at the party. According to Taylor Lorenz, the party was extremely private. So much, that the Snapchat app itself blocked any photos sent from the L.A. Live complex where the party was held.