North American box office fell 2.3 percent in 2017. The year finished off at $11.1 billion. The year marked the third highest of all time and the third straight year that eclipsed the $11 billion mark. But much of that growth comes from increased ticket prices.
Domestic movie attendance estimates are expected to hit lows not seen since the mid-1990s. A final estimate will be made when the National Alliance of Theatre Owners provides a ticket price average for Q4 of 2017.