Business Insider recently sampled four different named brand chocolates including, Hershey?s, Dove, Cadbury, and Godiva, to see which one at the best flavor. They wrote that Hershey chocolate had a safe familiar taste with waxy undertones. They wrote that dove chocolate has both a creamy texture and taste. Cadbury was their least favorite, it had a strange, sour malt flavor. They stated that Godiva was rich and creamy, but compared to Dove it was way overpriced.