Guess Jeans has named Jennifer Lopez the new face of its 2018 campaign. Lopez said in a statement, "When I got the call from Paul Marciano asking me to become the new Guess Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager." The brand has always attracted big name models. Claudia Schiffer, Eva Herzigova, and Drew Barrymore were Guess girls in the ?90s.