Gigi Hadid's Maybelline collaboration hit Ulta stores on Sunday for the first time, and the model has taken to social media to discuss how to use the line. In a video posted to the Maybelline Instagram account, Hadid uses the new shade Taura to show fans how to get the perfect nude lip. She starts by applying concealer to her lips and then applies the lipstick before the lipliner. The lipstick retails at Ulta for only $8.99.