VIDEO : 'Happy Death Day' Has Huge Weekend

The box office might be struggling this year, but the horror genre is alive and well. This weekend the "Groundhog Day"-like horror pic "Happy Death Day" scored a first-place finish, surpassing expectations and blowing the much costlier and star-driven "Blade Runner 2049" out of the water. Studio estimates Sunday show "Happy Death Day" took in $26.5 million from 3,149 North American theaters. With a $5 million production price tag, "Happy Death Day" is already a hit. With a PG-13 rating, the film scored big with younger audiences ? 63 percent were under 25.