VIDEO : Hearst To Doubling Down On Snapchat Discover

Hearst is reportedly ramping up its Snapchat output. Four of the company's publications will now produce new Snapchat Discover content twice a week. Hearst said each of its Snapchat channels pulls two million unique readers per edition every week. Even as some publishers scale back on Snapchat Discover or look to pivot to producing shows for the platform, Hearst is doubling down on its efforts on Snapchat Discover.