VIDEO : The Fenty Beauty Effect: How Rihanna Started a Major Spring Makeup Trend

When Fenty Beauty and it's 40 foundation shades hit the shelves of Sephora back in September, the brand shook up the makeup industry in a major way. With it's darker foundations flying off the shelves, Rihanna provided a concrete and high-profile example that darker foundation shades are in very high demand. It sparked a trend during the Spring 2018 shows.