Date 28/09/2017 - News People
Hugh Hefner died of natural causes Wednesday evening at 91 years old. The Playboy empire founder left behind a hefty fortune and an iconic brand worth millions. Market researcher Wealth-X told Business Insider that Hefner was worth at least $110 million when he died, with roughly $45 million in liquid assets. It is unclear who will inherit the mogul's wealth. He has four surviving children.
![Playboy Smoking Jacke Hugh Hefner Weinrot-schwarz [import]](https://m.media-amazon.com/images/I/41eo2FSsq4L._.jpg)
