VIDEO : Playboy founder Hugh Hefner dead at 91

Playboy founder Hugh Hefner has been found dead at the age of 91. He died at his home, the Playboy Mansion, of natural causes at age.CEO of Playboy Enterprises and son of Hefner Cooper Hefner released a statement about his death and is quoted saying, "My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom," "He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history."