Date 20/09/2017 - News People
Over the weekend Jennifer Lawrences new thriller "Mother" was no match for "IT". The film bombed by all accounts, having been made with a $30million budget but only hauling in, $7.5 million at the box office. Now many are chiming in on what happened, including Business Insider. According to Jacob Shamsian, writer for Business Insider he believes several factors played a part, "it's failures were a mixture of marketing strategy, bad timing, and just some inherent elements with the nature of the film." Shamsian went on to say, "the marketing was too mysterious, It faced off against the most popular R-rated movie in half a century," and the film made no sense as a wide release.
