When Kimora Lee Simmons started Baby Phat in 1999 ? a clothing, shoes, and accessories off-shoot of her then-husband Russell Simmons? Phat Farm ? she should have been lauded as being way ahead of her time. Instead, Simmons was shut out of mainstream fashion and negatively labeled as ?urban.?
in an interview with The Fader she shared,
"Back then, I called Baby Phat 'aspirational' because you could mix the high luxury with everyday streetwear but still, fashion is about that aspiration. It was living a dream."