Date 14/09/2017 - News People
Fans lined up for hours on Wednesday at Coach's flagship store in New York for a meet and greet with Selena Gomez. The company has used her star power to reach a new audience for the brand since announcing a partnership with Gomez in its second quarter earnings call. Coach used Gomez's fame to boost their presence at New York City's Fashion Week, seating Gomez next to Vogue Editor Anna Wintour. The "Selena Grace" bag, which Gomez designed, was featured on the Fashion Week runway. Fans were able to have their own bags signed by Gomez at the store's event. Coach has historically catered to the high-cost fashion industry, but with Gomez, the company is branching into lower cost items.
