VIDEO : Discovery Channel Asks 'Shark Week' Fans To Donate

Discovery Channel is now asking 'Shark Week' fans to become donors. The channel's annual celebration of sharks will include requests to support Oceana, an advocacy group focused on ocean conservation. Viewers will be able to use their smartphones to donate and to receive Shark Week program information. Shark Week's lineup for Sunday includes "Phelps vs. Shark: Great Gold vs. Great White," in which Olympian Michael Phelps tests his speed against a great white shark's.