VIDEO : 'Shark Week' Will Be Taking Donations

Shark week will be premiering on Discovery Channel very soon, and this year they will be asking viewer to donate to the ocean conservation advocacy group, ?Oceana.? All viewers have to do is text the word ?SHARK? to 707070, and they can pay using Apple Pay or their credit card. James Citron, the Pledgling CEO, stated, ?We?ve streamlined the entire experience to capture that moment in time when somebody feels compelled to donate.? So fans of shark week get your phones ready.