VIDEO : Discovery And Scripps In Merger Talks

Discovery Communications and Scripps Networks Interactive Inc are in merger talks, revisiting a deal that was scrapped three years ago. Scripps, whose channels include HGTV, Travel Channel and a majority stake in Food Network, is looking for a buyer at a time when it and other smaller media companies are under pressure to grow to give them negotiating power with cable and satellite companies. Viacom Inc also has held talks to acquire Scripps. A deal between Discovery and Scripps would create a $19 billion cable network that specializes in non-scripted shows.