American fashion label Coach released its first ad campaign with Selena Gomez on Tuesday. At the end of 2016 the 24-year-old singer became the official face of Coach, collaborating with creative director Stuart Vevers on a special piece for the collection. Gomez also teamed up with the Coach Foundation participating in Step Up events which promote the empowerment of teenage girls in under-served communities. The "It Ain't Me' singer released a statement saying, "I couldn't be more proud to be the face of Coach."