Singer and now future beauty mogul, Rihanna, recently posted the big announcement on both her Instagram and Twitter with a black-and-white picture of the Fenty Beauty By Rihanna logo and "coming fall 2017" underneath. In her caption, Rihanna wrote, "You ready? @fentybeauty new generation of beauty... coming this FALL!" Rihanna then also shared a link to the official Fenty Beauty website and stated, "join da family."