VIDEO : Apple Music could turn itself into a video streaming giant - CNET

Apple Music has a recording industry guru at it's helm, but he's got bigger plans for the music streaming service.
According to a Bloomberg report, Jimmy Iovine wants to expand video content on Apple's newest service.
Along with picking up ongoing projects, the service is expected to produce original video content for subscribers.
Potential projects already include an adaptation of R. Kelly's YouTube series, and a bio series on Dr. Dre.