IT?s first trailer was released online earlier this week, mostly to positive reactions from both IT fans and casual moviegoers who might not be as well-versed in the story of Derry, Maine. But it looks like, with several months to go until it actually hits theaters still, IT has already managed to acquire the kind of online hype for itself that just isn?t very easy to come by. Deadline is reporting that the first teaser trailer for IT managed to score more viewers in 24 hours than any other film in history. With 197 million views in that time period, the remake managed to beat the first Fate of the Furious trailer, which previously held the title for most views in 24 hours with 139 million. That means it scored almost 60 million more viewers than that trailer did in that time frame. Aside from just the positive hype surrounding the new remake, these numbers are no doubt in part thanks to the excellent social media marketing strategies for it on behalf of New Line and Warner Bros.
