Following the release of his brand new album ?÷?, Ed Sheeran has seen unprecedented levels of streaming success on Spotify, breaking a number of records within his first day of release. Almost doubling the record set by the previous record holder (The Weeknd), he saw the best first day streams for a new album, with 56,727,861, along with taking the best one day streams for a single track, taking in 10,123,630 streams for ?Shape of You?.