It's going to be tough for any company trying to program against football on the next few Sundays. Despite lopsided scores, the NFC and AFC Championship games dominated their 2017 outings. The NFC showdown that gave the Atlanta Falcons their spot in the Super Bowl earned an overnight 27.4 rating among households. The New England Patriots' AFC win got an even higher rating, at a 27.6 rating among households in early overnight returns.