Alexa Chung has become a style icon, with thousands of fans who want to copy her every look. If you Google here more than 1.5 million articles show up. Now Ugg has partnered with Chung for its first creative partnership. Chung directed an ad campaign for the Classic 2.0 Boot, which she completely oversaw and also cast her friends in. She showcases the boots in intimate settings inside of her friends' actual New York City apartments, but just because they're shown more as house slippers doesn't mean Chung wouldn't wear them on a first date.