VIDEO : Balmain Unveils a Balck and White Fall 2016 Campaign Image With Kanye West

JOAN AND KANYE: Olivier Rousteing has again tapped into the Kardashian-West family craze for Balmain?s fall 2016 campaign. The first image of the campaign was released on the brand?s Instagram account earlier today and features Kanye West alongside Joan Smalls, a dedicated member of Rousteing?s famous Balmain army. Smalls is wearing a ruffle trimmed crop top and trousers from the label?s fall 2016 collection, while West is in the Balmain embellished jacket he wore for at the Met Gala earlier this year. Rousteing, who shared the campaign image on his own widely-followed Instagram account, wants to highlight the relationship of fashion and music through the campaign.