Streaming services have been notoriously secretive about their viewership numbers, but some upstart data firms may soon change that. A slew of companies are not-so-quietly gaming the system and outing stats from Netflix and its competitors. The company that has received the most attention, is San Francisco-based Symphony Advanced Media. Symphony's "media insiders" track their viewing habits with an app running in the background of their phones. Each of the 15,000 participants is instructed to keep his or her phone with them while watching TV. The phone picks up audio, which the app uses to identify programs and episodes. Although Netflix's content chief has called the technology 'remarkably inaccurate', it may force streaming services to release the stats.
22-07-2016 - Vidéo