Kat Von D's social media call out toward makeup mogul Jeffree Star seemed to have little effect on Star's feelings or his brand. After Kat Von D made a video calling Star a racist, a bully, and a promoter of drug use, Star's makeup brand increased in sales a great deal. ?He can?t keep the products in stock. They sell out instantly," says Nils Johnson, chief executive officer and chief merchant at Beautylish, the brand that carries Jeffree Star.