Date 21/07/2016 - News People
Lip Smacker is officially sponsoring Meghan Trainor's Untouchable concert tour. The singer's tour kicked off last week, and sales and social media gains have already increased for the brand after its integration into Trainor's tour. President and COO of Markwins, who owns LipSmacker, said, "Meghan?s star is rising like crazy, and she?s had an immediate impact." During her performances, Trainor referred to Lip Smacker while belting out her song "Lips Are Movin'," and there was also a logoed Snapchat geofilter during her performances.