VIDEO : Some Comic Stores Become 'Pokemon Go' Stops

A couple of Comic Book Stores in New York , California and Jersey will be getting more foot traffic in their stores thanks to Pokemon GO. The promotion launches today as Pokémon Go Lures appear in 11 comic book stores in New York, New Jersey and California, sponsored by Valiant.Valiant is offering comic book stores the chance to cash in on the craze, with the hope that the promotion will translate into more customers checking out its line in the process.