VIDEO : Paris Hilton Debuts Her 20th Fragrance

Paris Hilton's fragrance Gold Rush. Print A- A A+ Fittingly for a reality star turned consumer products mogul whose fragrance enterprise spans 20 fragrances and 12 years, Paris Hilton created her latest perfume, Gold Rush, for the woman who?s unstoppable. ?I love how this one makes you feel. You feel really confident when you wear it,? said Hilton, who celebrated the scent?s launch Wednesday night at her aunt Kyle Richards? Beverly Hills boutique Kyle by Alene Too.