VIDEO : China's Bliss Media and Orlando Bloom Will Work Together on New Production Venture

Orlando Bloom Getty Images The new venture, which will co-produce 'Smart Chase: Fire & Earth' starring Bloom, will be called BlissBloom Productions. Their first project will be the $30 million Shanghai-set action thriller, Smart Chase: Fire & Earth, directed by French filmmaker Julien Seri (Night Fare). The announcement was made Friday at the Shanghai International Film Festival, where Bloom revealed that he will also star in the picture. Smart Chase follows on a down-and-out private security agent who gets ambushed while attempting to escort a valuable Chinese antique out of Shanghai.