VIDEO : Hugh Hefner's Brother Passes Away

E! News has confirmed that Hugh Hefner's brother, Keith Hefner passed away Friday morning after a battle with cancer. The longtime Playboy executive was a fixture at the Playboy Mansion and also had roles in several movies like Star 80, Fever Pitch and Evil Town. TMZ reports that the 87-year-old died at his home in Beverly Hills and had a major role in Playboy bunny training and talent scouting. The tragic family news comes just one day shy of Hugh's 90th birthday.