Kevin Hart and Lionsgate want you to LOL.
The Santa Monica-based studio announced Thursday that it has partnered up with the comedian and his company, Hartbeat Digital, to launch a new video-on-demand service, Laugh Out Loud, as well as a social adventure mobile tablet game.
The service, which doesn't have a cost announced yet, will be home to content curated by Hart, including shows featuring social media stars and up-and-coming comedians like Vine superstar Logan Paul, who was recently on the cover of AdWeek magazine.
It will also include an original series from Hart himself.