VIDEO : Robert De Niro Shares the Secrets Behind the Success of His Restaurants

Los Angeles - Robert De Niro spent four years trying to get business partner Nobuyuki Matsuhisa to launch Nobu. The Raging Bull actor - who co-owns the brand and also has his own restaurant, the TriBeCa Grill - saw potential in the Japanese chef and followed his career before "eventually" getting him to open their flagship eatery in New York in 1994. ' Now there are Nobu restaurants in over five continents and De Niro insists each restaurant is unique as they have an "appreciation" for each area. Nobu cares about everyone.