Several celebrities have their own mobile game app. Most notably is Kim Kardashian's widely successful game, Kim Kardashian: Hollywood. The company responsible for Kardashian's game, Glu Mobile, signed a new client. Taylor Swift will be teaming up with Glu to release her own game. In an announcement of the game, Glue CEO Niccolo de Masi said, ?We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience."