Grammy-award winning pop star Taylor Swift is making her first trip into the world of mobile gaming by partnering with Glu Mobile to develop a new game. The company did not provide further details, but did say that the game is expected to release in late-2016 and that it was a "multi-year partnership." Glu Mobile, the company behind the popular "Kim Kardashian: Hollywood game", has reportedly begun focusing on signing up more global stars with a large social media following to make personalized mobile games. Swift has nearly 71 million followers on Twitter, while more than 74 million people 'like' her Facebook page.