VIDEO : Helen Mirren Pulls No Punches For Drunk Drivers in Budweiser Superbowl Ad

This coming Super Bowl will have a great deal of beer commercials to get its audience roweled up and thirsty. But, none will compare to Budweiser's new ad with Helen Mirren. The commercial spot is upfront with its message, drunk driving is appalling and anyone who partakes in such an act is as Mirren says, "an oxygen-wasting, human form of pollution." Budweiser does not only call out the behavior to blame, they are taking preventative action. The company is running a social media campaign, #GiveADamn. Every time the hashtag is used through Sunday evening, Budweiser will donate $1 to safe ride programs.