Friends alum David Schwimmer, who next appears as Robert Kardashian in the FX anthology, The People v. O.J. Simpson: American Crime Story, has been tapped to star in AMC's Feed the Beast. The new drama revolves around best friends Tommy and Dion, who open up an upscale restaurant in their hometown of the Bronx. Schwimmer will portray Tommy, while actor Jim Sturgess will play Dion. For Schwimmer, the role marks his latest TV foray following American Crime Story and 2014 ABC comedy pilot Irreversible, which was not picked up. Production on 'Feed the Beast' begins on February 1.