VIDEO : Ariana Grande's New Fragrance is 'gender-inclusive'

Ariana Grande launched her second fragrance over the weekend and this scent is gender-inclusive. While Grande's first fragrance, Ari, showed spot-on consistency with her brand personality ?using words like "playful," "confident," "sexy" and "luscious" to describe the feminine notes? her latest perfume ventures into new territory.
The new fragrance, called "Frankie" after Ariana's also-famous older brother, is "gender-inclusive" and "meant to be worn by all," Frankie Grande said. Buyers can choose between pink and metallic versions of the bottle and are encouraged to make selections regardless of gender color conventions.


Ariana Grande's New Fragrance is 'gender-inclusive'

19-01-2016 - Vidéo Ariana Grande /