As record sales for Adele's latest album continue to climb, industry experts are perplexed by the extraordinary success of the humble singer and songwriter.
For one, she doesn't fit the social media profile.
But at 27-years-old, her newest album 25 sold more than 3 million copies during it's first week.
According to Nielsen, that figure has now risen beyond 4 million.
But no one explanation has provided a focal point for her success; the only consensus is that she's just special.
However, certain business decisions have certainly helped by reducing availability of the record to the public.
Though not taxing to music fans, Adele has chosen to only stream the single, "Hello," and not the entire album.
Adele can also count on an older fan base that's still used to paying for what they hear.
