Date 23/11/2015 - News People
Rihanna released a new commercial during Sunday night's American Music Awards, hyping her new $25 million sponsorship deal with Samsung called #ANTIdiaRY, which is named after her forthcoming album Anti.
The clip shows Rihanna in a gauzy white dress, exploring a mysterious house filled with children. According to Samsung, it's meant to give fans a sneak peek into her world.
Users can visit AntiDiary.com on their mobile devices to "unlock" different features.
Inside the mobile site, users are guided to a virtual reality-like bedroom, filled with various objects that are apparently "keys" to uncovering more about Rihanna's album, which does not yet have a set release date.
