Whether it was her recent birthday or the launch of H&M Balmain, Kendall Jenner's social media following has received a boost putting the model at over 40million followers.
The Keeping Up With the Kardashians star celebrated by sharing an intimate snap on instagram. Kendall appears to be freeing the nipple, but choose to stick to the apps guidelines and hid it behind a red cross. She captioned the shot "my favourite photo for all 40 mill of you. Genuine happiness. "
Her follower count is catching up to younger sibling Kylie Jenner's, but she has a long way to go if she wants to rival her sister Kim Kardashian who recently celebrated her 50 million strong following.