Date 27/10/2015 - News People
Girls creator Lena Dunham has signed a deal to commercialize her Lenny newsletter with Cosmopolitan and Marie Claire publisher Hearst. Lenny was set up by Dunham and Girls showrunner Jenni Konner in September and a mixture of ?feminism, style, health, politics, friendship and everything else? aimed at young women. The deal will also see LennyLetter.com receive an overhaul and feature both display advertising and native ads that mimic the style of posts. Dunham and Konner told AdWeek they always intended to fund the newsletter through advertising: ?We knew we couldn?t pay for it out of our own pockets forever, so we considered both subscription and ad-based models.