Jay Leno says it's been easy to lure Francis Ford Coppola, Laurence Fishburne and other famous folks to his new car-centric TV show.
All he has to do is assure them that " Jay Leno's Garage," debuting at 10 p.m. EDT Wednesday on CNBC, won't veer off the road.
"We say, 'We're not gonna talk about show business or your career, we're just going to talk about cars,'" according to Leno. The usual response, he said: "Great!"
Another guest, Keanu Reeves, is a known gearhead with a start-up motorcycle company, giving Leno a chance to test the bike and hear about the actor's business plans.
Despite the celebrities sprinkled into each episode, Leno said, the show isn't designed as a star vehicle.
"It's mostly about interesting people and their relationship with automobiles, be it a love story or one about the first female drag racer," he said.