Date 02/10/2015 - News People
Technology was at the forefront of fashion week this season. There are models taking selfies on the runway, designers live-streaming and now brands taking their collections entirely digital. Instead of a traditional runway show, Tom Ford made a video ? starring none other than Lady Gaga ? to showcase his spring 2016 line during Paris Fashion Week. "Having a runway show has become so much about the creation of imagery for online and social media, and watching a filmed fashion show can be like watching a filmed play," explains Ford in a statement.
