VIDEO : Gwyneth Paltrow Takes Aim at Stephen Colbert's

Last Friday, Stephen Colbert announced on The Late Show that he was following in the steps of Gwyneth Paltrow, Blake Lively and other entrepreneurial celebs and launching his own lifestyle brand. After ribbing the celebs for hawking, as Lively has put it, "a one-of-a-kind curated lifestyle," Colbert revealed a parody video announcing his own brand, Covetton House, that "begins with a conversation between equals and ends with the 3-digit code on the back of your credit card." Today, Paltrow got in on the joke and welcomed Colbert and also Snoop Doggy Dog to the celebrity-turned-lifestyle-brand club with a bit of advice on Goop.