The Oprah Winfrey Network launched their first retail site, the O store, Friday with exclusive Oprah merchandise up for sale.
The store offers a variety of items ranging from jewelry, cosmetics and even frozen gourmet food. In terms of clothing, the online store will feature select styles from the Peace Love Oprah line made in collaboration with the luxury-lifestyle brand Peace Love World.
OWN President Erik Logan said to the Hollywood Reporter, "We had so many requests about how to get it, that we started thinking about other items that we always heard people were looking for. It's a combination of several existing ideas in a curated experience."