Lady Gaga is going from pop star to the hospitality industry and will reportedly be playing a hotel owner in "American Horror Story: Hotel." Ryan Murphy, the show's co-creator, showrunner and director told journalists Friday that her character's name is Elizabeth, who owns the hotel and is sort of a very wealthy social doyenne who is consumed with art and fashion and people. Murphy added, "She has a nefarious plan that is revealed in the first episode that plays out of the course of the season." "American Horror Story: Hotel" premieres October 7 on FX.