Lady Gaga is going from pop star to the hospitality industry. The singer will reportedly be playing a hotel owner in "American Horror Story: Hotel." Ryan Murphy, the show's co-creator, showrunner and director, told journalists Friday that her character's name is Elizabeth and is the hotel owner, who is also sort of a very wealthy social doyenne who is consumed with art and fashion and people. Murphy said, "She has a nefarious plan that is revealed in the first episode that plays out of the course of the season." Gaga stars shooting on Monday.